Ponies, Parties & Profits
Expert guides to help you set up and build a successful pony party business
Turn your love of ponies into a thriving business with friendly expert guidance every step of the way.
From licensing and finance to marketing and party packages, Ponies, Parties & Profits gives you everything you need to start, grow, and feel confident running your own pony party business.
Your Business Journey Made Simple
Starting a pony party business can feel like a maze — getting your license, activites to offer, pricing and profit, safety rules, and marketing.
That’s exactly why I created Ponies, Parties & Profits.
These step-by-step expert guides take away the overwhelm and replace it with clarity and confidence.
Each one focuses on a different stage of your journey, helping you build strong foundations, grow your income, and create magical, safe experiences for children and families.
Whether you’re just starting out or ready to take your pony business to the next level, these guides will help you every step of the way.
The Ponies, Parties & Profits Series
Each guide is designed to be practical, easy to understand, and ready to use — with real examples from my own pony party business.
1. Your Pony Party Quick Start Guide
This friendly, practical guide helps you explore the key questions and decisions every pony party business owner should consider before you start. It’s designed to help you plan wisely, avoid costly mistakes, and set realistic goals for your dream business.
Perfect for those thinking of setting up a new business
2. The Ultimate Pony Party Licensing Checklist
Get your Hiring Out Horses licence sorted with confidence.
Learn exactly what’s required, how to prepare your documents, and what to expect during your inspection.
Includes a step-by-step checklist, document tracker, and professional guidance to make compliance simple. This includes the OPM Mini Guide
3. Your Operations Procedures Manual Mini Guide
Creating your OPM is a HUGE task - this guide explains step by step how to approach creating your OPM, offering guidance and examples.
3a. Complete, fully Editable Operations Procedures Manual
A fully editable copy of my Operations Procedures Manual which has enabled me to achieve 3x 5* licenses. This could save you 3 months work in creating your OPM.
3b. Complete Compliance Records Templates
The ideal partner to the editable Operating Procedures Manual with all the records you need to maintain, all editable.
4. Plug & Play Pony Party Packages
Ready to use party ideas and pricing structures to get you up and running in super quick time.
Irresistable, tried and tested packages with profitable extras which parents love.
5. Pony Party Pricing & Profit
Business numbers made simple. Understand your business numbers to enable you to make the right decisions for your business.
Simple, friendly explanations designed specifically for pony party business owners.
6. Deliver the Magic
Create pony parties that wow parents. Follow the steps I use to wow parents which have been honed over 17 years.
7. Booked Solid
How to market your pony party business.
Be seen, build trust and a steady stream of happy clients
DIY Bundle
All the guides excluding the Editable Operations Procedure Manual and the Complete Compliance Records Templates.
Complete Pony Party Business Toolkit
All the guides including the fully editable Operations Procedures Manual and the Complete Compliance Records Template
About the Author
Amanda Keech - founder of Cheshire Pony Parties
I’ve been running pony and unicorn parties and experiences for over 15 years, and I know exactly what it takes to turn a love of ponies into a thriving business.
I was one of the first pony party providers in the UK and previously worked as a qualified accountant, working in businesses helping them improve their profits.
Through Ponies, Parties & Profits, I share the knowledge, templates, and systems I’ve developed over the years— so you can skip the guesswork and focus on what you love most: your ponies and your customers.
I'm also happy to provide
- one off consultations
- monthly coaching
- on site training
The first step is to whatsapp me to book a very informal chat - if you're simply looking for an e-book I can quickly arrange that, if you'd like some form of training I'll find out where you're up to and we can discuss how best I might help you quickly get your business set up, getting customers and running profitably.